• Game-Specialist Marketing & PR
  • PR & Community Management
  • Free to Play Design & Operation
  • Strategic Consulting for Devs

What we do

We only do the work we do best for clients we love. If you need an on-the-ground team in Australia and New Zealand or an on-demand team of marketing advisors then we should talk.

Public Relations in Australia & New Zealand

Whether you want us to be your full time Australian press office, manage a one-off press tour or you're a developer looking to get reviews of your game our team can make sure your games or products get in front of the right media in Australia and New Zealand.

Australian & New Zealand Community Management

Our team can handle all your local social media and community management needs from the basics such as operating your local Twitter and Facebook accounts to organising community events, competitions or even setting up and managing a local community website.

Free to Play Consulting and Operation

We help small developers with the free to play business model through strategic guidance, design advice, operational support & analysis of data. Our approach is to teach as we work, so that our clients can eventually take on the operational tasks themselves

Strategic Marketing Consulting for Developers

We work with developers of all sizes, bringing expertise around business planning, marketing plans, positioning and messaging. We provide strategic rather than executional help so our clients increase their skills, not their dependency

About Us

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An Australian games-specialist PR and marketing agency headed up by industry veterans and staffed exclusively with gamers

With many years of experience and a burning passion for games, we are the go to team for game and game-related companies wanting to reach the Australian and New Zealand markets. We also love working with game developers from all over the world to help them achieve their goals – whether it be providing strategic advice, developing messaging or consulting on free to play design and operation.  

An elite team of surprise architects with offices in both Melbourne and Sydney

Founded in 2011 as a one-man consulting firm by former THQ Asia Pacific Marketing Director, Chris Wright, the agency has grown rapidly with offices in both Sydney and Melbourne and a core team of eight marketing experts. Each member of the team brings a unique skill set to bear on the work we do whether it be PR, strategy, free to play design and operation, community management, digital marketing, or branding.
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A rich seam of experience for you to tap into

Over the course of our careers to date we have brought many hundreds of games to market from casual mobile titles to best selling AAA  games. We've launched console platforms, managed communities for huge gaming brands and tiny ones too, managed the development of software from large scale back-end platform services to free to play games in china, developed innovative retail marketing initiatives, organised trade and consumer show stands, created and executed nationwide gaming tournaments and helped independent developers secure more than $1million of government funding. Both within and without the gaming industry, we have a rich seam of experience and knowledge and it is all yours to exploit.

Meet Our Clients

Kinelco

Kinelco

razer-logo

Razer

Trickstar Games Logo - New [Converted]

Trickster Games

Membraine orange on black

Membraine Studios

badly behaved logo for site

Badly Behaved

Print

Paradox Interactive

intuitive logo for website

Intuitive Game Studios

PlaycorpLogoOfficialSmall

Playcorp

logo_MuandHeyo

Mu and Heyo Video Games

seethroughstudios for website

SeeThrough Studios

current circus logo for website

Current Circus

Leo Burnett logo for website

Leo Burnett

Mighty Kingdom

Mighty Kingdom

warbird games

Warbird Games

Tome_Studios_Logo

Tome Studios

TPI logo website

Three Phase Interactive

voxels logo

The Voxel Agents

SmallGreenHillLogo_Blue

Small Green Hill

Ruma Studios - SA Website

Ruma Studios

roboto circus

Robot Circus

Print

RAWR

pglogo_coaster

Pub Games

PlaySide

Playside

PPLogo_05 copy

PixelPickle Games

pixel elephant

Pixel Elephant

opaque

Opaque Multimedia

millipede

Millipede Creative Development

merge games

Merge Games

League of Geeks

kumobius-logo02

Kumobius

initialsLogo_gradient

Initials

Ignition Studios

Ignition Studios

Garoo Games

Garoo Games

DancingDinosaurGames

Dancing Dinosaur Games

cracker jack

Crackerjack Games

Brickman_logo

Brickman Mobile Games

BOD_logo_large

Barrel of Donkeys

Byte Sized Wombat

Byte Sized Wombat

Black Lab Games

Black Lab

BaneLogoSmall

Bane Games

aterdux entertainment

Aterdux Entertainment

AI_Pixel_Logo_huge

Anomalous Interactive

TurnLeft_Logo_Hor_Blue

Turn Left Distribution

ANZ PR for games including Disney Infinity and Disney Epic Mickey 2

Loveshack

Loveshack Entertainment

Strategic Consulting and Global Announce of Framed

Meet our Team

client

Chris Wright

Managing Director

client

Travis Plane

Director

client

Christina Chen

Director

client

Aaron Bertinetti

Chairman

client

James Kozanecki

Account Manager

client

Stephen Heller

Account Executive

client

Kate Bailey

Account Executive

client

Fiona Murray

Office Manager

78 steps you climb to get to our melbourne office
99 hours of productivity lost to Towerfall in 2013
8 different gaming platforms in the office
4 different nationalities in the team

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