• Game-Specialist Marketing & PR
  • PR & Community Management
  • Free to Play Design & Operation
  • Strategic Consulting for Devs

What we do

We only do the work we do best for clients we love. If you need an on-the-ground team in Australia and New Zealand or an on-demand team of marketing advisors then we should talk.

Public Relations in Australia & New Zealand

Whether you want us to be your full time Australian press office, manage a one-off press tour or you're a developer looking to get reviews of your game our team can make sure your games or products get in front of the right media in Australia and New Zealand.

Australian & New Zealand Community Management

Our team can handle all your local social media and community management needs from the basics such as operating your local Twitter and Facebook accounts to organising community events, competitions or even setting up and managing a local community website.

Free to Play Consulting and Operation

We help small developers with the free to play business model through strategic guidance, design advice, operational support & analysis of data. Our approach is to teach as we work, so that our clients can eventually take on the operational tasks themselves

Strategic Marketing Consulting for Developers

We work with developers of all sizes, bringing expertise around business planning, marketing plans, positioning and messaging. We provide strategic rather than executional help so our clients increase their skills, not their dependency

About Us

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An Australian games-specialist PR and marketing agency headed up by industry veterans and staffed exclusively with gamers

With many years of experience and a burning passion for games, we are the go to team for game and game-related companies wanting to reach the Australian and New Zealand markets. We also love working with game developers from all over the world to help them achieve their goals – whether it be providing strategic advice, developing messaging or consulting on free to play design and operation.  

An elite team of surprise architects with offices in both Melbourne and Sydney

Founded in 2011 as a one-man consulting firm by former THQ Asia Pacific Marketing Director, Chris Wright, the agency has grown rapidly with offices in both Sydney and Melbourne and a core team of eight marketing experts. Each member of the team brings a unique skill set to bear on the work we do whether it be PR, strategy, free to play design and operation, community management, digital marketing, or branding.
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A rich seam of experience for you to tap into

Over the course of our careers to date we have brought many hundreds of games to market from casual mobile titles to best selling AAA  games. We've launched console platforms, managed communities for huge gaming brands and tiny ones too, managed the development of software from large scale back-end platform services to free to play games in china, developed innovative retail marketing initiatives, organised trade and consumer show stands, created and executed nationwide gaming tournaments and helped independent developers secure more than $1million of government funding. Both within and without the gaming industry, we have a rich seam of experience and knowledge and it is all yours to exploit.

Meet our Team

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Chris Wright

Managing Director

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Travis Plane

Director

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Christina Chen

Director

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Aaron Bertinetti

Chairman

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James Kozanecki

Account Manager

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Stephen Heller

Account Executive

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Fiona Murray

Office Manager

78 steps you climb to get to our melbourne office
99 hours of productivity lost to Towerfall in 2013
8 different gaming platforms in the office
4 different nationalities in the team

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