Surprise Attack is a specialist marketing agency for the video games industry. Launching in October 2011 with an initial focus on independent game developers, Surprise Attack now has a team of nine highly experienced Surprise Architects and operations in both Melbourne and Sydney. We have expanded our focus to encompass global campaigns for Australia’s independent developers, Australian campaigns for overseas publishers and developers and guidance for brands wanting to reach the gamer audience. By providing scale, expertise, connections and manpower, we help independent developers build their studio brand, promote their games, gain commercial viability and grow. With our years of expertise and strong local presence in the Australian market, we are able to deliver a full range of marketing services for games publishers, larger developers looking for a local presence or brands hoping to reach the gamer audience.
In July 2013, we launched Surprise Attack Games, an independent games publishing label focused on partnering with Australian game developers to publish their games globally.