+Services
Australian Developers
Looking to take your game to the world? We work with Australia's independent game developers to build global marketing campaigns, free to play game monetisation and operation, business strategy and funding assistance.Learn More
Overseas Publishers
Looking for local representation in Australia? Based in Melbourne, Australia, Surprise Attack combines local expertise with years of experience at AAA publishers. We work with overseas publishers and developers, acting as their on the ground team.Learn More
Brands
Looking to engage your audience through gaming or simply reach out to the gaming audience? We help brands navigate the gaming space whether that be through development and promotion of branded games and apps or simply creating marketing campaigns aimed at the gaming audience.Learn More
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Australian Developers
So you're developing an incredible game and you're an independent studio and living the dream. The only problem is you're not really sure how you're going to actually promote it and get people playing? It's an all too common challenge. Afterall, you got into game development to make games, not do PR or write business plans. This is where we come in.Our mission and the reason Surprise Attack was founded was to help Australia's independent developers take their games to the world and succeed, letting developers do what they do best - make awesome games - whilst we do what we do best - help get people to play them and want to give you some money. We bring a wide range of marketing skills, years of experience in the games industry and contacts across the world, putting it all at your disposal whether it's to develop the business plan, design your free to play economy, generate media coverage or help secure funding.
Strategy
Ideally we like to start working with devs 6 months or more before launch. We can analyse the market and your game concept, working with you to shape the strategy behind the game, identifying the right platforms, business model and areas to focus on in development.Positioning
Running a positioning workshop and conducting research around your game, we can help identify the strengths of the game and how to position it against other titles in the market to best stand out. In a crowded market, with a low attention span, a clear position and point of difference is key to getting attention.Free to Play Monetisation
Free to Play is the dominant business model in mobile games and is rapidly growing in other platforms. We can bring our expertise in this area to help you design a suitable free to play model for your game, define the key metrics to measure and analyse data post launch.PR
With a global media list, we can help get media talking about your game, producing PR materials, pitching out to media and generating previews, reviews and interviews.Advertising
We can plan your advertising campaign and then measure the results, whether it be performance marketing (pay per click or install), banner ads on websites, search advertising or social media.Fund Raising
We work with developers on funding applications to government schemes, preparing business plans and pitches to investors or the phenomenon of crowd-funding.Design Guidance
With experienced game designers on our team as well as marketers who have launched literally hundreds of games, we can provide objective and knowledgable feedback on your design and execution, helping you to create a better and more remarkable game.Connections
We deal with platform holders, distributors, publishers, advertising networks, service providers, developers and brands every day. We can help connect you with people that will help you and your game succeed, whether that's facilitating distribution into Asia or finding you a kick-ass artist.
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Overseas Publishers and Developers
If you're a publisher or major developer, Australia is a signficant market but it can be hard to manage due to the distance from Europe and the US. That's where we come in. Our team has worked with many major gaming companies including Sony PlayStation, Microsoft, THQ, Sega, Disney and Capcom and have years of experience running marketing and PR campaigns in Australia and New Zealand.We can be your on the ground team, giving you a local proactive presence to maximise the support for your games, whether they be boxed or digital, console, PC or mobile.
PR
Our team has incredibly strong relationships with the Australian games media. We can plan and manage proactive PR campaigns to drive coverage beyond simple reviews and stretching out beyond gaming media and into mainstream outlets.Product Management
Our team includes experienced product managers able to deliver complete integrated marketing plans.Events
We can give you great presence at trade shows, consumer shows, media days, community events, online gaming tournaments, shopping centres and more.Trade Marketing
We can manage in-store marketing including point of sale, gift with purchase and pre-order offers, store staff education and presenting to retail buyers.Rating Submissions
Our team has years of experience preparing and submitting age ratings to the Australian Classification Board, including many mature games such as Saints Row. We can help you navigate the submission process and specialise in complicated submissions.
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Brands
Games are an incredible way to engage with people and many brands and organisations are looking to games as the next frontier. Whether you are building a game and need help promoting it or want strategic advice of where to start, we can help by putting our games marketing expertise at your disposal.Through our relationships with the Australian development scene, we can even help you find and contract the right developer to build a game that won't feel like an advertisement.Strategy
Bring us in at the strategic stage and we can help guide you in decisions around platform, format, game style and structure. Let us educate you or your clients on the gaming market and how best to approach it.Promotion
So you've built a great game to engage your audience but now you need to tell them about it. We can bring our guns to bear and develop a strong marketing plan to get the game to the right people.Development
The right developer makes all the difference and we work with some of the best in Australia as well as being embedded in the local development scene. We can help you run your tender, put you in touch with the right developers and get you the best team for the job.