Last weekend saw Melbourne’s second annual Global Game Jam happen at LaTrobe University in Bundoora. Fiona from the Surprise Attack team was on hand to check it out.
The beta period has come to an end and 2012 sees Surprise Attack entering full commercial operation. with twelve clients.
In preparation for a GCAP 2011 panel on government grant applications, I put together a list of my top tips and thought it would be worth sharing them here.
Each week during the beta period I plan to share what we’re learning about marketing for independent games and hopefully provoke some discussion too. This week – the challenges of PR in the iOS world and a surprising revelation re advertising
In launching Surprise Attack, I need to translate skills developed marketing AAA packaged games for a large, global publisher into promoting independent games, most of which are on mobile devices or digital platforms. I thought it might be good to list some of my assumptions at the start of this journey.
After several weeks of preparation, Surprise Attack is properly launching – and going straight into a beta.