A Year of Surprises

A year ago today I lost my job when THQ shut down its Australian studios. It was also the genesis of Surprise Attack. Looking back, it's been a great year.
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Behind the Studios: The Voxel Agents

The Voxel Agents are an elite team of game developers based in Melbourne, Australia with a not-so-secret mission: to create unique, fun, addictive games for “on-the-go” times. Back in early 2009, not long after finishing their studies, core members Simon Joslin [Creative Director], To
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How to make your game stand out

The democratisation of development through engines such as Unity and platforms such as iOS has been a phenomenal development and wonderful for both gamers and developers. However, with such an abundance of games comes a problem - how on earth do you stand out from the other hundred or
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Melbourne Global Game Jam 2012: Blood, sweat, sweat, sweat and tears

Last weekend saw Melbourne’s second annual Global Game Jam happen at LaTrobe University in Bundoora. Fiona from the Surprise Attack team was on hand to check it out.
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We’re out of beta!

The beta period has come to an end and 2012 sees Surprise Attack entering full commercial operation. with twelve clients.
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Top tips when applying for grants or funding

In preparation for a GCAP 2011 panel on government grant applications, I put together a list of my top tips and thought it would be worth sharing them here.
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What have we learnt – the first three weeks

Each week during the beta period I plan to share what we're learning about marketing for independent games and hopefully provoke some discussion too. This week - the challenges of PR in the iOS world and a surprising revelation re advertising
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Assume makes an ass out of you and me?

In launching Surprise Attack, I need to translate skills developed marketing AAA packaged games for a large, global publisher into promoting independent games, most of which are on mobile devices or digital platforms. I thought it might be good to list some of my assumptions at the st
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Surprise Attack is go

After several weeks of preparation, Surprise Attack is properly launching – and going straight into a beta.
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